TigerStop has 10 products with 100,000+ configuration options which was overwhelming for both the sales team and customer, and was slowing the sales cycle. TigerStop asked for a customer facing configurator tool that would help educate and streamline the sales process. I worked with TigerStop stakeholders to define the experience–creating a design that worked on desktop and mobile, that included: configuration assistant, visual CAD renderings, ROI calculator, and a Quote Request form. TigerStop is happy with the results of their new comprehensive configurator, because it’s creating better product awareness by educating both the sales team and customers, creating a self service funnel, which is increasing sales of accessories, and ultimately building brand loyalty.
Agency: Harlo
Role: UX Designer
Producer: Katherine Bovee
Developers: Luis Cruz
CAD Production: Jim
Launch Configurator
