We created an immersive web experience for Freightliner’s Revolution Truck concept vehicle, with all the bells and whistles of the latest trending web capabilities. Starting with a cinematic video opening sequence, and smooth, horizontal parallax scroll navigation. The website led you through an immersive journey, as you explored the truck's innovative features, inside and out at, with 360 degree rotation, videos and photos.
To help build excitement and anticipation leading up to the Revolution Truck reveal, we created the “History of Innovation," interactive website timeline, showcasing Freightliner's 70 year history, with a countdown timer at the end.
Agency: Pop Art
Creative Director: Dave Selden
Art Director: Stephen Leineweber
Copywriter: George Winborn
Developer: John Skelton