We helped design a game for Freightliner Trucks to create more engagement with their brand. Select your truck, select your NASCAR team, then race across the country in six different levels to get a top spot on the leader board. The game was a smashing success with over a million downloads in the first year, and ranks in the top 10 list of Corona’s App Hall of Fame. Available for iPhone, iPad, and Android.
Agency: Pop Art
Creative Director: Dave Selden
Art Director: Stephen Leineweber
Designer: Sho Ito, Mette Hornung, Martha Koenig
Illustrator: Dwayne Vance